re*fresh
Creative Direction · Brand Identity · Packaging Design · 3D Rendering
re*fresh is a concept skincare brand I built from the ground up. No brief, no client, no guardrails. Just a name, an asterisk, and an idea about what modern skincare should feel like.
Every decision was intentional. The dark glass packaging. The botanical asterisk mark. The dual brand system that lives differently on a bottle than it does on a screen. A full product line with real label copy, real ingredients, and real packaging logic.
The dark glass was a deliberate choice. Most skincare is white and minimal. We went dark because this product should feel premium and considered, not like everything else on the shelf.
The illustrated mark adds something human to an otherwise restrained system. A little handmade energy so the brand doesn't feel cold.
