Paradigm

Creative Direction · Brand Identity · Design Systems

Paradigm Strategy & Solutions came in with a clear vision and needed a brand to back it up.

The logo starts with a custom P mark: a bold geometric letterform with an arrow built into the negative space. It's not decorative. The arrow represents exactly what Paradigm does, pushes brands forward. From there, a full ecosystem: stationery system, print collateral, OOH advertising campaign, brand guide, and environmental design.

Full brand identity and ecosystem for a marketing strategy agency. Built around a bold geometric mark that scales from a business card to a trade show backdrop without losing impact.

The system is built for confidence and trust you feel right away. Using colors that signify stregth, power, and trust.